PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: Babylist

TYPE: Space Design

LOCATION: Beverly Hills, Los Angeles

ROLE:

• Zoning + Merchandising

• Consumer Experience + Journey

• Space Design + Concepts

• Brand Moments + Art Installations

• Materials Palettes + Design Direction

• Floor Plans + Elevations

• Conceptual Sketches + 3D Renderings

• Custom FF+E Design

• Fabrication Oversight

Babylist came to us with a challenge: develop the brand of an online-only retailer into a beautiful and composed 16,000 sq. ft. brick-and-mortar showroom that stands in the heart of Beverly Hills. The design spared no expense, including a stroller test track, a sprawling showroom filled with games and product highlights, and a concierge who is able to guide expecting parents through the multiple floors and showcase the incredible depth of Babylist’s product catalog.

A baby-bottle chandelier is centered in the stairwell, accentuating the verticality of the space.

Dividing the space into vignettes based on real-life home environments allowed guests to better understand the true scale of a product as it would exist in their home.

A stroller test track featuring different terrain styles highlights the main show floor. At the center sits the pink Babylist car, a scale-accurate car model used to test the portability of different strollers and car seats.

The Babylist photo studio provides a venue for expecting parents to share the joy of their special announcement with friends and family.