PROJECT OVERVIEW:

DESIGNED AT: Studio Butch

CLIENT: Delta Airlines

PARTNERS: Wieden + Kennedy

TYPE: Space Design

LOCATION: Art Basel, Miami

ROLE:

• Graphic Design

• Space Design + Concepts

• Brand Moments

• Materials Palettes + Design Direction

• Floor Plans + Elevations

• Conceptual Sketches + 3D Renderings

• Production + Build Management

• Fabrication Oversight

In partnership with Wieden+Kennedy and Delta Airlines, the Open Air Gallery was created to shine a spotlight on a diverse group of up-and-coming local Miami artists—a community often overlooked amidst the ever-growing stature of Art Basel. Highlighting their commitment to supporting local communities wherever they fly, Delta commissioned six original works made from scrapped airplane parts, showcased during a one-night event held at the iconic 1111 Lincoln Road, designed by Herzog & de Meuron. I developed and designed the space in 3D using precise measurements taken on-site. This allowed us to create a detailed plan and event flow that highlighted the artists’ work while also celebrating the Delta brand and the unique architecture of the venue.

Artists Jillian Meyer and Olivia Pedigo pose next to their artistic contributions.

Runway-themed floor wayfinding guided guests through the space and helped them discover more about each artist via a central information hub. Visual and tactile nods to aviation appeared throughout the installation. To further spotlight the artists, we used large, gently curved clear acrylic boards displaying their names and contributions, along with coasters featuring their work, placed throughout the space.