PROJECT OVERVIEW:

DESIGNED AT: Gradient Experience

CLIENT: Hendrick’s Gin

TYPE: Experiential Design

LOCATION: New York City

ROLE:

• Space Design + Concepts

• Brand Moments + Art Installations

• Materials Palettes + Design Direction

• Floor Plans + Elevations

• Conceptual Sketches + 3D Renderings

• Custom FF+E Design

• Fabrication Oversight

• Installation Oversight

As a Senior Designer at Gradient Experience I had the privilege of designing the global experiential launch for the latest expression from Hendrick’s Gin: Another Hendrick’s. Our team took on the challenge of transforming the interior of a massive NYC historic space into an immersive wonderland for the senses, and a playground for immersive theater in partnership with storied director Ilana Gilovich-Stossel.

From top to bottom, each room was designed to amplify the character of the distinctive botanical profiles present in the latest and classic Hendrick’s expressions, including Rose, Cucumber, Orange Blossom, and Cacao.